2023 Winners
EFFICIENT: DEAD AIR SILENCERS
Dead Air Silencers earned the 2023 EDC Packaging Award for their exceptional packaging design for the Mojave 9, a state-of-the-art suppressor. The packaging combines sleek, durable rigid boxes with precision-cut foam inserts tailored to the exact dimensions of the Mojave 9, reflecting the meticulous engineering of the product itself. This design ensures the suppressor is securely housed and mirrors the premium quality and precision craftsmanship Dead Air Silencers is known for. By marrying functionality with aesthetics, the packaging enhances the customer experience and underscores the innovative spirit of the Mojave 9.
DYNAMIC: Springfield Armory
Springfield Armory’s packaging for the Echelon pistol exemplifies innovation and functionality, earning it recognition in the industry. The rigid box features a unique design structure that allows the package to stand upright, creating a striking visual presence. Inside, the pistol is securely housed in a custom-fit holster, showcasing the product while ensuring maximum protection during transit. This thoughtful packaging design not only emphasizes the premium nature of the Echelon pistol but also enhances its display and storage versatility, making it a standout example of form meeting function in firearm packaging.
CREATIVE: Taurus
Taurus took a bold and creative approach to packaging for their G2C pistol magazines, partnering with Morrisette Packaging to develop a design that truly stands out. Inspired by the design of popular candy bars, the folding carton package features vibrant graphics and a playful aesthetic, creating an eye-catching presence on countertops. This innovative approach not only draws attention but also aligns with Taurus’s desire to deliver a memorable unboxing experience. The clever design reinforces Taurus’s brand identity and demonstrates how packaging can blend creativity and functionality to captivate customers at the point of purchase.
