2024 Winners

There’s no better example of efficient packaging than one box capable of accomodating multiple SKUs. Morrisette Packaging partnered with LaRue to create a modular rifle box that reflects LaRue’s reputation for hyper-accurate precision and adaptability.

The box features custom foam inserts designed to be easily modified by LaRue, accommodating a wide range of barrel lengths and optics. This innovative solution enables LaRue to package multiple SKUs in a single box, streamlining their packaging process while maintaining a premium unboxing experience. By combining versatility with meticulous design, the rifle box underscores LaRue’s commitment to delivering exceptional quality and precision at every stage, from packaging to performance.

The very definition of dynamic, Springfield Armory’s packaging for the Echelon pistol stands as a testament to the power of collaboration as a force for change. Bringing together the expertise of Springfield Armory, Haley Strategic Partners, and Safariland Holsters. This innovative packaging features a premium rigid box with a concealed drawer housing the included holster, showcasing both functionality and elegance. Adding a cutting-edge touch, an LCD screen is embedded in the lid, automatically playing a captivating brand video when the box is opened. This unique unboxing experience not only highlights the Echelon pistol’s premium quality but also immerses the customer in the Springfield Armory story, setting a new standard in firearm packaging design

It’s hard to know if Sentry Manufacturing’s packaging for the Deadlock Charging Handle is a better example of Efficient or Creative packaging. The integrated foam locking mechanism exemplifies innovation and precision, combining security and functionality in a minimalist yet sophisticated design. In the end, we thought that was pretty much as creative as it gets.

Utilizing Morrisette Packaging’s custom foam, the packaging ensures the product remains securely protected during transit but also accessible in the retail environment for the end user who wants to make sure they are getting exactly what they need.

What sets this design apart is the integrated foam push tab on the side of the folding carton sleeve. Users must depress the tab to remove the foam insert, creating an engaging and intuitive unboxing experience. This seamless blend of minimalism and complexity not only protects the product but also reinforces Sentry Manufacturing’s commitment to thoughtful and cutting-edge packaging solutions.